"Anything, As Long As It Hugs This lil' Digit..."
There's a strange thing that I've picked up on during my time with CHD...
Two approaches with very different entry points, have shown to be the main settlement for shopping attitudes.
Here they are:
"I want THIS ring... It pumps. I love it... Now, what finger should I channel it on?"
OR, and this is big departure from the first approach...
"I need a ring for my pinky... I don't overly care what ring, just a pinky ring."
The nuance (might not even be that nuanced, but its a fun word to say, or type) here is that people either are focused on the ring or the pinky finger.
The focus on a particular finger, really doesn't extend beyond the pinky. Obviously unless its for a wedding ring. Even still, the ring's aesthetic plays more of a role than for the purpose of filling that little outside prodder aka the pinky.
This realisation is what birthed the Pinky Piece Release. Coined in 2021, and we are now on the third year running. And by the Mother of Moe, it's a hot one again this year
This year, we've kept the core principles of a pinky ring strong and adapted further.
You want that flanking outer metal to be hugging flush to the fist. It needs to have a peculiar comfort to it. It needs to feel like you're wearing nothing at all.
We've designed the piece to have a clean knife edge shank and a sunken rope detail.
As the pinky lacks girth and the knuckle structure to hold a piece securely on the finger like all the other digits, we've kept the face quite thin, which will allow it to tuck into the crease on the inside of the hand.
Then the features of the signet, flow with the contours of the hand.
Keep yourself stupidly close, we are releasing only 500 Pieces, then, never to be sold again…