Made With Purpose. Allowed To Age.

Mad Monday

Since we've started, I can't think of a week where we've had more rustling and wrangling, than next week. Mega collection and content releases, that you'll need to get in and around. 

Starting Monday, we have the release of The Howlet Collection, the second Nick Potts x CHD Collab Ring and a new collection which has been waiting in the wings for months now - the Chapter Collection. 

Along with the launch of these collections, we have two clips being released at the start of next week - both made in collaboration with local film maker, Matt Hill. 

The first clip, which intro's the Howlet Collection, follows the process of design conceptualisation right through the production process until the final piece. Matt has just let his tweaked creativity run rampant on this piece, showing the 'design conception process' in a wet for dry scene, which gives the impression of being underwater and the thoughts for the design being projected onto the wall. You see these projections then play out into the design and finished product. Its an absolute work of mastery, stay hyped for this. 
The second clip, goes into depth on the CHD Ring Library, its significance and the inspiration behind our packaging.  This piece is more of a editorial, with myself describing certain aspects of the Ring Library and the reasoning behind our boxing process. This clip is coupled up with the Chapter Collection.

 The second piece in the Nick Potts x CHD Collaboration, is using the doubled eye artwork, see below. This piece will be set in a antique cushion styled, set with an oxidised silver or gold alloy plate. 
Steer real close, things are humming. 

- Ryan

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