Guess who's back...
The 13th O.D.E, that's who.
As I am sure you've picked up on this by now; we thrive off the exclusivity factor of our designs. From the monthly exclusives, boiled down to this even more intense short window - only one day to get your mitts onto this release.
The exclusivity of these designs is to build a further intrinsic value into your piece - beyond the surface aesthetic. The idea of your particular ring design being cranked out and sold for years to come, we feel dilutes the significance of that little piece of metal perched on your knuckles.
What's the good worth of an heirloom if the company is still selling that design once you hand it on? Or no defined purpose or importance of that period it was sold for? There's still something to be said about the stories that you build into the ring yourself, however we want this to be shared by the select, dedicated few.
We also love the idea of worlds aligning and you bumping into a stray person on a night out that managed to slot into that 24 hour purchase opportunity, somewhere else on the planet and they also share the same heirloom. At least for us, that's something kind of special...
This year, there is only one '13th' landing on a Friday, which is coming this May.
So as always, we are doing our One Day Exclusive releases. Sold for 24 hours only and then never again. And due to the 'kick in the groin' of only having one Friday the 13th this year, we are going to launch a ring design, AND... a pendant!
The design is hot.
This isn't just some Vince McMahon hype, I mean it's once again, Jack Ankersen at his finest. Take a little taste of the original sketch (below)... Then leave the rest to us.
Keep yourself within arms reach, you won't want to miss this one.
Mates don't let mates miss ODE's. So let 'em know...
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You know how it is - we launch the design 9:30am on Friday the 13th of August and we go through till 9:30am the following day. This is Australian Eastern Standard time.
It's a 24hr hit-out and the design will never sold again after this day.
See you soon...
- Ryan