I'm going to be less discrete on the launch strategy for this two piece suite and let you know 'WHY NOW'. Hopefully with this clarity, you'll hear our desperation, and pitch in to ease the 90hr weeks that our production staff need to get through leading into Christmas.
We are releasing this for November, to 'ENTICE' early Christmas shopping.
It'll be released for an 'undisclosed' timeframe... Maybe it hangs about for only a few weeks, maybe it becomes a brand staple and lives on - but is that a gamble you're willing to take?
Getting our customers onto an early Christmas order, has been an ongoing battle - one that I am guilty of not preparing for either myself. I will also be harranging brands 4 days out from Christmas asking for delivery before the 25th.
So I figured, instead of appealing to your sensibilities - something that I am equally immune to around this time of year - I thought, lets roll out a design that has been in the works for some time now and tickle your Chrissy flare to jump on this early November, instead of the last minute gift cert shuffle.
So, with that being said, of course the design needs to convert... Gooiz, it does.
Introducing, first glimpses of, The Messenger.