With the underside '13' to sit in the palm of your hand.

SHOP NOW

Enjoy. 
For 24 hours. 

- Ryan

I am not sure if, 'the calm before storm' really does describe this limbo we are currently suspended in - the period shortly after the comp that seemingly finishes abruptly. It is probably the 'unknown' element - or the fact that NOW is really when the comp starts... 

What happened this year...?

If you have been following along even remotely close, you'd be aware of the fire that was flung at us for the Second Annual CHD Design Comp. Honestly, the designs this year were absolutely insane. An unbelievable standard was set last year, for the first Design Comp, and this year just sucked the protein out of 2020 with ease. 

We are all so blown away at the amazing quality of all the designs this year. Genuinely insane, how hot this thing was. The amount of messages that we have received saying, "When are you bringing this one out... I would definitely buy!!" and we need to sheepishly explain that 'yeah na sorry actually, this is just a submission in our design comp...'.

Entries this year at; 612

I honestly feel that 90% of these are worthy top 50'ers. Easily. 

What made this year special...?

Don't get me wrong, the 2020 Comp was absolutely incredible. However, I would say that due to 'isolation infused boredom', during the height of global COVID lockdowns, meant any ol' punter was throwing carbon at paper and entering a design. But... it slightly lacked the depth. 

SECONDLY, the opening year started with a lot of unknowns. The quality of entrant, 'what do I need to do to get my ring design across the line' kind of questions... Once the doors opened and people understood that this was no mugs game, there was a bit of riff raff trimmed from around the edges and every designer knew the quality that was required to dethrone the champ, Conor.

That is why, this comp has become intimidatingly competitive. 

So let me give you a breakdown of the coming weeks ahead and what we have lined up for you.

We actually have some other content lined up that is related to the Design Comp, but will also go into a look behind the brand.

TIMELINE OF EVENTS

 NOW up until the 12th of June;

We'll be simmering the designs down to the TOP 100. 

13th of June (Sunday);

The TOP 100 is announced.

14th till the 18th;

We showcase the Top 100, 20 per day from Monday till Friday. 

With the feedback from you all during this week, we will make the call on the 10 Finalists.

24th of June (Thursday Night);

We announce the Top 10!

28th till the 2nd of July;

We showcase the Top 10 Finalists. 

15th of July (Thursday Night);

We announce the 2021 Design Comp Winner

SEPTEMBER we will release the winning design, for one month only...

WHAT ELSE DO WE HAVE LINED UP?

Well then... 

During this period, we are going to use this opportunity to give you all a look behind the brand. 

We will be announcing the Top 100 and Top 10 via a video podcast, in which we will chat a bit about the competition, about the brand and how this all came to be... 

We have wanted to do a bit more behind the brand content for a while now, and felt this was a great way to showcase both the Design Comp and how Crooked Howlet Designs first started.  

So prior to this, let me know of any areas of the business that you'd like us to go into. 

- Ryan

One Day Exclusive Release!

April 29th

The One Day Exclusives (ODE) have become the one true staple of CHD. 

Summed up best by a foaming customer;
"Just wake me up when there's the next One Day Exclusive drop..."

Last year's Friday the 13ths landed in both March and November, giving us a good spread across the year of two ODE's. However, with only one in August this year, we wanted to bring you all another release that would get the groin tingling. 

We've had the idea to work with 'this designer' for some time now, however, the obscurity of him and his artwork, meant we needed a good angle, a good approach and a proper reason to unveil this enigma.

You'd be a fool to describe his work at 'basic'... but you'd also be kind of right. You wouldn't expect it to be on oil and canvas behind a velvet rope... but if it was, you'd stop and ponder. You'd cuss it out with the standard 'oi yeah na I could do that...', but you'd also stare it at for those few seconds longer. 

If I was a wanker, I'd continue to describe his artwork with soulful simplicity... 

What does this have to do with the Design Comp?

The floaty ones amongst you will recognise the connotation here, for everyone else, here is the premise;

Leading into this design comp, we really wanted everyone to appreciate the fact that it is not all about the artistic value of the design. It's about the concept and how simple lines with purpose, can make for some of the best jewellery. 

The designs for this ODE release are completely stripped back to their bare bones and given a truly lighter touch. It's not the visual element, but it'll make you feel something, (without sounding like too much of a cornball). 

The 2021 Annual Design Comp.

Unlike previous collaborations that we've done, this one had to have supporting material. Jack Ankersen's designs really spoke for themselves and required no further validation or context. This one does. Not because it 'needs' it, but because we wouldn't be doing the artwork justice by not unearthing this designer for you all to see. 

So we recently caught up with the artist to interview for this collaboration. It's an odd one... But hey, that's what the One Day Exclusive is all about. 

We'll be announcing the One Day Exclusive artist on April 27th and the release with be April 29th

WANT TO BE NOTIFIED OF THE RELEASE? SEE BELOW